Focus on: LW Basketball Camp
Website creation, visual design
A basketball camp website
Freelancer for Nicolas Lang & Leo Westermann association
My Role
Visual designer
Web designer
Webmaster
Tools
Wordpress
Miro
Photoshop
Figma
DURATION
1-month project for the website creation + continuous improvements since September 2019
THE CLIENT TEAM
2 Co-founders
MY KEY CONTRIBUTIONS
• Benchmark of basketball camp sites
• Definition of personas
• Prioritize information
• Tree definition + Zoning
• Defining a styleguide
• Creation of visual and textual content
• Creation of the website (Desktop, Tablet, Mobile)
• Maintain and update website...
Context
Why I work for LW Basketbal Camp
LW Basketball Camp is a basketball camp organized by two professional players: Nicolas Lang and Leo Westermann. The camp has been taking place in Mulhouse and Strasbourg in Alsace since 2018 and welcomes 70 players under 18 over one week. I was brought to work on this project because I know the co-founders who trusted me.
My role
How I helped them
I have created a showcase website for the basketball camp. The objective is to introduce the camp, inform about the program and the supervisors but above all to convert the user through registrations for the annual camp.
In total, the website includes ten pages. It is a collaboration that allowed me to play the role of UX/UI Designer, but also of webmaster, integrator and visual designer.
Website creation
I created a website from scratch using WordPress.
Homepage
Supervisors presentation
Conversion Page
Mobile screens
Challenges & Successes
Experience feedback
Some challenges I have faced and successes:
There was no developer or integrator it was my role to make sure the web experience reflected the design
The briefs were oral only and unstructured
I had no visibility on the needs of the following week, I had to be very flexible while having a full-time job during the day.
I had to be very organized to deliver certain elements in very tight deadlines
I have always found ways to deliver on time, sometimes using workarounds
They were satisfied with my work
I learned a lot whether in terms of organization, customer relations, web integration (HTML,CSS) etc...
